IL-4 and IL-13 are showing up wherever the asthma conversation is happening, turning science into story and information into impact. When the true drivers of type 2 inflammation take center stage, the message doesn't fade. It builds. It spreads. And it hits harder than ever. The IL Takeover isn’t a moment. It’s a momentum shift. And it’s only gaining speed.
From film to full-blown chaos.
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Esophagus
What should we know about the services you provide? Better descriptions result in more sales.
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Medication
What should we know about the services you provide? Better descriptions result in more sales.
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Coating
What should we know about the services you provide? Better descriptions result in more sales.
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Smile
What should we know about the services you provide? Better descriptions result in more sales.
Every disease has its villains.
This story finally names them.
In a market flooded with noise and half-truths, the world was looking in the wrong direction. While others chased IL-5, we followed the evidence, and uncovered the real drivers of type 2 inflammation: IL-4 and IL-13.
But science alone wouldn’t shift the spotlight. So we built a world. One with bold characters, sharp storytelling, and a clear target in sight. This wasn’t just a mechanism of disease. It was a takedown. A truth bomb. A moment of clarity in the chaos. And once doctors saw the full picture, there was no going back.
The design of the IL Takeover characters was built with intention and edge, using the language of graphic novels to turn complex science into bold visual storytelling. Every silhouette, color choice, and composition was crafted to reflect their molecular role and villainous persona. IL-4 is sharp and strategic. IL-13 is heavy and explosive. From motion to print, the visual system holds strong with clean layouts, striking hierarchy, and a style that brings scientific clarity to life with impact and attitude.
