I’m Erik Martin, a creative director, designer, and storyteller who’s been building brands and big ideas for over 20 years. I’ve helped launch campaigns that got people talking, made them feel something, and even picked up a few awards along the way. But what really matters to me is the story behind the work. The ones that make you feel something, even if it’s subtle. The kind you carry with you after the moment has passed.

At the heart of everything I do is a simple belief: craft a beautiful story. To me, that means creating work that feels honest, looks great, and actually makes a difference.

I fell in love with design as a kid. The way it blends art, science, and a little bit of magic. That’s still how I see it. Over the years, I’ve helped build brands from scratch, teamed up with some incredible photographers, illustrators, and CGI artists, and brought all kinds of ideas to life. From bold films and immersive experiences to social posts that actually get shared. I care about the thinking behind the work, but I care just as much about how it all comes together.

I’m all about working with good people and helping great ideas grow. I’ve led teams of writers and designers, helped shape campaigns, and pitched more than a few big ideas in boardrooms and brainstorms. I like being in the mix. Listening, building, pushing until something clicks.

Lately, I’ve been exploring what AI can do for creativity. Not to cut corners, but to open new ones. It’s a tool I’ve started to use to spark ideas, stretch thinking, and see what else might be possible.