Where proof meets purpose.
In second-line pancreatic cancer, oncologists were stuck.
No clear algorithm. No trusted data. And no confidence in what came next. Fight On changed the tone.
We gave oncologists the evidence they needed and the energy to act—combining proven data with a bold message of resilience. Through striking visuals, raw storytelling, and clear science, we reframed treatment as something worth believing in.
The result:
195% increase in HCP engagement.
18% increase in product demand.
A brand that didn’t just show up, it stood its ground.
Most MOA’s explain science.
We told the story behind it.
Onivyde’s delivery system was powerful, but misunderstood. So we created a campaign that turned mechanism into meaning. A bold 3D video made the science clear. A pop-up brochure gave reps a tool that unfolded the story in their hands. And at ASCO, an 8-foot light-brite sculpture invited oncologists to help build it, one peg delivered to their door before the event, one story brought to life at the booth.
This wasn’t just MOA, it was a reminder: When you understand how it works, you believe in what it does.
