Every disease has its villains.
This story finally names them.
In a market flooded with noise and half-truths, the world was looking in the wrong direction. While others chased IL-5, we followed the evidence, and uncovered the real drivers of type 2 inflammation: IL-4 and IL-13.
But science alone wouldn’t shift the spotlight. So we built a world. One with bold characters, sharp storytelling, and a clear target in sight. This wasn’t just a mechanism of disease. It was a takedown. A truth bomb. A moment of clarity in the chaos. And once doctors saw the full picture, there was no going back.
Grounded in Science.
Elevated by Design.
The printed materials carry the bold energy of the animation into the hands of HCPs. Crafted with precision and purpose, each piece pairs minimalist design with a clear hierarchy of information, making complex science around IL-4 and IL-13 easy to follow and hard to forget. Vibrant visuals carry the characters and story forward, reinforcing the message: to take back control, you have to start at the source.
World Asthma Day gave us the perfect stage.
For once, the spotlight was on asthma. And doctors were watching. It was the right time to introduce the real drivers hiding in plain sight: IL-4 and IL-13. This wasn’t just another awareness moment. It was our chance to shift what doctors see, think, and do.
