Opioid overdoses are now the leading cause of accidental death in the United States. They take more lives than car crashes, gun violence, and breast cancer combined. And 91 percent of those deaths are accidental. Since the pandemic, overdose rates have surged. But the crisis isn’t just about the addiction, it’s about the silence. Shame keeps people quiet, stigma keeps them from getting help, and silence turns warning signs into missed chances.

This PSA was created to break that silence and replace fear with facts. Because talking about it is the first step to changing it.